When weight gain is discussed, the focus usually falls on calories, exercise and metabolism. Yet for many people across the UK and Europe, fat accumulation has less to do with knowledge and more to do with behaviour. Behind those behaviours lies a powerful force: the brain’s reward system.

The reward system evolved to help humans survive by encouraging behaviours linked to food, rest and social connection. In today’s modern environment — where high-calorie foods are cheap, abundant and aggressively marketed — this same system can quietly drive overeating and fat storage.https://www.glpura.org.uk/
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Last-modified: 2026-02-21 (土) 18:13:51 (60d)